Managing SAM Transition and Transformation

September 25 - 26, 2017 | Hotel Steigenberger Am Kanzleramt Berlin, Germany

Managing SAM Transition and Transformation
The annual industry show SAMS Europe 2017 is a combination of inspirational expert keynotes and well-moderated, interactive world café sessions, private discussion rounds and networking sessions.
Join in the conversations over 2 days of knowledge exchange to gain a deeper understanding of the latest trends, challenges and tasks in software license and software asset management and gain a deep understanding for the importance of balancing between software compliance and cost efficiency. There is still a huge need to exchange experiences and useful approaches for compliant handling of software licenses and assets. Especially against the background of continuous modification of license conditions and models as well as technology changes like virtualization and enterprise mobility.
The 5th SAMS Europe focuses on approaches, processes and tools for legally compliant management of software assets and licenses - Be an active part of Europe’s largest SAM & SLM community, bringing together each year more than 200 delegates together.

Until the most interactive software asset management event in Europe starts!

Our Speaker Panel


We have Partners...

...not Sponsors! SAMS Europe 2017 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS Europe. Join our 2017 partners today!

Business Partner Community

Position your business introduce yourself as a thought leader to SAM & SLM senior executives.

Download Partnership Prospectus
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Key Topics SAMS Europe 2017

  • IT-based company-wide Software License Management: from theory to working practice
  • KPIs for SAM: How to develop and introduce a supporting concept?
  • Using SAM practices to monitor SaaS : what works and what doesn’t?
  • Complex and dynamic environments: flexible SAM approaches and concepts as challenge
  • Audits: How to prevent and handle in a professional way?
  • Virtualization: Software Metering in server architectures and virtualized environments
  • From operational to strategic management: moving from license compliance to SAM

What our attendees say and why they love attending our conferences…

Movers & Shakers 2015

  • "Brilliant information to take back to the netherlands and to use it."
    Bart van den Heijkant, Rabobank

  • "
    Great event managing to bring the European SAM community together in order to share, learn and develop for the future."
    Alex Jäger, Emerson Process Management

  • "Great opportunity to meet and learn!"
    Remco van der Veen, ING

  • "
    Informative and great networking"
    Dennis Gylden, Pandora A/S

  • "
    Interesting networking and perfect help for avoiding pain points."
    Philippe Stern, Tamedia AG

  • "
    Networking, tips and exchange experience"
    Paul Göttsche, DONG Energy A/S

  • "
    Refreshing view and perspectives on software asset management"
    Jaswant Kalay Reckitt, Benckiser

  • "
    Stay connected with my SAM peers and share experiences in a well organized way motivates to keep moving"
    Claudia Rollersbroich, NCI Agency

  • "
    Very good networking opportunity!"
    Johnny Westholm, Stora Enso

  • "
    Was good to see my colleagues again."
    Steven Wynants, Toyota Motor Europe

Attending Companies

SAMS Europe fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 200 delegates, so you can be sure you’ll be in good company.

Here is just a sample of who was there:

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The SAMS Europe Sessions

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Challenge your Peers

Parallel round table discussions offer the delegates the possibility to talk about their own challenges.

Training Session

An environment that allows participants to be guided through specific topics from experts in small groups.

Tweetback & Comments

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

Audit Round Tables

Reducing risks for IT-Audits, tips and tricks to survive Audits - Vendor free!

Live Tech Take

Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor.

SAMS Europe Award

we.CONECT will reward the top SAM and SLM in Europe projects during the 5th SAMS Europe award ceremony!

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

More Details

located in

Steigenberger Am Kanzleramt


Event Series


Software Asset Management Strategies 2017
March 06 - 07, 2017
Maritim proArte Berlin, Germany


Virtual Workplace Evolution 2017
April 27 - 28, 2017
Titanic Chaussee Hotel, Berlin, Germany


Big Data Minds 2017
September 18 - 19, 2017
Maritim proArte Berlin, Germany