Increasing SAM Maturity | Reducing Software Costs

September 23 - 25, 2018 | nhow Hotel Berlin, Germany

Increasing SAM Maturity | Reducing Software Costs
The 7th annual Software Asset Management Strategies Europe 2018 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. SAMS Europe 2018 brings together more than 200 software asset managers and IT procurement managers from Europe’s top companies at the biggest all-European end-user driven networking SAM event – completely free of mega-vendors & auditors. Join conversations on over two days of knowledge exchange to gain a deeper understanding of the latest licensing trends, delve into the substance of software asset management and progress your SAM maturity.

Until the most interactive software asset management event in Europe starts!

Our Speaker Panel 2017


We have Partners...

...not Sponsors! SAMS Europe 2017 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS Europe. Join our 2017 partners today!

Position your business and introduce yourself as a thought leader to SAM & SLM senior executives.

Key Topics SAMS Europe 2017

Adjusting SAM in dynamic companies

  • Flexible SAM approaches in heterogeneous & dynamic company environments
  • Carve outs, M&A, etc. – what should your SAM do?

Mastering SAM in the age of cloud

  • SAM in the cloud: Simplification or additional complexity?
  • How to re-design processes and structures?
  • How to get out of the cloud?

Audits: Avoiding – Preparing – Surviving – Learning

  • How to prevent and handle audits in a professional way?
  • Legal & business aspects – everything you need to know

Licensing models | assessing & discussing the (bad) news

  • (Bad) news from the main suppliers and publishers?
  • How does this affect you?
  • What to expect in 2018?

Setting up efficient SAM

  • Transforming a reactive license reporting to a proactive strategic software asset management
  • Ensuring compliance & reducing costs – progressing SAM maturity

The future of SAM

  • SAM in the context of software as a service or even it infrastructure as a service
  • What are major expectations, security risks, benefits, costs?

Tools and solutions

  • Assessing SAM tools & solutions to perfectly fit your needs
  • Implementing SAM tools to achieve best results
  • Modelling of processes to improve your SAM

What our attendees say and why they love attending our conferences…

Movers & Shakers in 2016

  • "Brilliant information to take back to the netherlands and to use it."
    Bart van den Heijkant, Rabobank

  • "
    Great event managing to bring the European SAM community together in order to share, learn and develop for the future."
    Alex Jäger, Emerson Process Management

  • "Great opportunity to meet and learn!"
    Remco van der Veen, ING

  • "
    Informative and great networking"
    Dennis Gylden, Pandora A/S

  • "
    Interesting networking and perfect help for avoiding pain points."
    Philippe Stern, Tamedia AG

  • "
    Networking, tips and exchange experience"
    Paul Göttsche, DONG Energy A/S

  • "
    Refreshing view and perspectives on software asset management"
    Jaswant Kalay Reckitt, Benckiser

  • "
    Stay connected with my SAM peers and share experiences in a well organized way motivates to keep moving"
    Claudia Rollersbroich, NCI Agency

  • "
    Very good networking opportunity!"
    Johnny Westholm, Stora Enso

  • "
    Was good to see my colleagues again."
    Steven Wynants, Toyota Motor Europe

Attending Companies

SAMS Europe fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 200 delegates, so you can be sure you’ll be in good company.

Here is just a sample of who was there:

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It’s a Multi-touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Challenge your Peers

Parallel round table discussions offer the delegates the possibility to talk about their own challenges.

Training Session

An environment that allows participants to be guided through specific topics from experts in small groups.

Tweetback & Comments

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

SAMS Europe Award

With the AWARD, distinguished expertise and exceptional projects from within companies and organisations are exclusively recognised, celebrated and honoured by we.CONECT Business Leaders.

Morning Session

The earliest opportunity of the day to delve into the substance of a specific topic under the guidance of distinguished experts.

Expectations Wallpaper

What do you expect at the event? What do others expect? Write down your reasons to attend and use our expectation wallpaper to share your needs with other participants and evaluate in which way the program came up to your expectations.

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

More Details

located at the

Steigenberger Am Kanzleramt


Event Series


SAMS 2018
February 26 – 27, 2018
Maritim proArte Hotel, Berlin


June 25 – 26 2018
Hotel Palomar Chicago, IL, USA


XaaS Evolution
June 18 – 19, 2018
Berlin, Germany