Attending Companies

SAMS Europe fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 200 delegates, so you can be sure you’ll be in good company.

Here is just a sample of who was there:

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Event at a glance


Leading Experts


industry-focused speakers



70% / 30%

Decision Makers / Senior Influencers

What our attendees say and why they love attending our conferences…

Decision Maker Profiles


of the attendees are decision makers with direct or indirect budget responsibility


of the attendees join to evaluate new services, technologies and products


of the attendees have budgets ranging over 1m €

Attendees List

Jobtitle Company
Software Asset Manager Daimler AG
Global Manager of Corporate IT Contracts & Licenses Continental AG
Global IM Software Management Service Lead Tetra Pak Inc.
Software Licensing Manager ITV Services Ltd.
Senior Manager LEGO System A/S
CEO IPR-Insights International Zrt.
SAM Specialist, Group IT PANDORA A/S
Licensing Specialist Celesio AG
IT Analyst ALDI Einkauf GmbH & Co. oHG - Unternehmensgruppe ALDI SÜD
Software Asset Management Consultant KPN
Software Asset Manager KPN
Senior Consultant Daimler TSS GmbH
Software Asset Manager ING Groep N.V.
Head of Software Licence Management MAN Diesel & Turbo SE
Specialist IT License & Policy Management PUMA SE
Contract and Licensing Manager H. Lundbeck A/S
HO ICT license management AIRBUS SAS
License Manager OMV Solutions GmbH
VP IT Procurement Skanska AB
Global IT Category Manager IMI PLC
Enterprise Architect Qubitrom Consulting srl
IT Supplier and Risk Manager Skanska IT Nordic Sweden AB
Software License Manager NOREA BANK
I&O Talent Programme driver Nestle
Senior Consultant Daimler TSS
Head of IT Supplier and Sourcing Management Daimler AG
Enterprise Architect Daimler AG
Senior Test Engineer Daimler TSS
Head of Global License Management Daimler AG
IT Asset Manager NATO Communications & Information Agency (NCIA)
Software Asset Management (SAM) Program Novartis Campus
Asset Process Manager Allianz Managed Operated Services
Senior Systems Engineer NATO Communications & Information Agency
Asset Process Manager Allianz Managed Operations & Services SE
License Manager Volkswagen AG
Corporate IT, Contracts & Licenses Continental AG
Administrator ,Software Asset Management Emerson Process Management
SAP Lizenzmanager RWE AG
SAP Lizenzmanager RWE IT GmbH
Software Asset Management Specialist Lufthansa Systems Hungaria
Senior Purchasing Specialist Lufthansa Systems Hungaria
Manager Global Applications ACO Severin Ahlmann
Global IT & Process, Leiter Licensemanagement Evonik Industries AG
Software License Service Manager Novartis Pharma AG
Senior VP IT Service Portfolio & License Manager Allianz Managed Operations & Services SE (AMOS)
Global SAP Product License & Service Manager Zürich Insurance Company Ltd.
License Manager Rabobank Nederland
Infrastructure Coordinator AkzoNobel Specialty Chemicals N.V.
Analyst Tetra Pak South East Asia Pte Ltd
SAM Specialist Stora Enso Oyi
IT Asset Manager Stora Enso AB
IT Asset Manager Nestle Nespresso S.A.
Head of License, Asset & Configuration Management ABN AMRO
SVM Sanofi-Aventis Deutschland GmbH
Head of IS Strategic Vendor Management Sanofi Aventis Deutschland GmbH
Head of Asset Management, H&M IT H & M
Leiter Lizenzmanagement RWE Service GmbH
IT Asset & Configuration Manager Yara SA/NV
IT Asset Manager Sandvik AB
IT Asset Manager Sandvik
ICT Service Manager Airbus S. A. S.
Department Manager-RETIRED Danish Defenc IT-Agency
Software Asset Manager Danish Defense IT Agency
Head of Procurement Danish Defense IT Agency
License Manager Boehringer Ingelheim Pharma GmbH & Co. KG
License Manager Boehringer Ingelheim
Senior Specialist DHL Information Services (Europe) s.r.o.
IT Services Manager of License Operations Deutsche Post IT Services GmbH
License Manager Region Syddanmark
SAM Region Syddanmark
Global Software License Manager Endress+Hauser Process Solutions AG
Program Manager (Software Asset Management) ING Belgium Bank
License Specialist Statens IT
Group License Manager Home Credit International a.s.
License Manager Home Credit International a.s.
Development Manager, IT Valmet Technologies Inc.
Head of IT Administration Danmarks Nationalbank
Category Procurement Manager IT Umicore NV SA
Manager Process Improvement & Quality IS Umicore NV SA
Contract Manager Norwegian Labour and Velfare Administratin
License Manager Statens Vegvesen
License Manager NSB AS
Asset & License Manager Folksam
License Specialist DHL IT SERVICES
Senior Specialist DHL Information Services (Europe) s.r.o.
License Manager RWE IT GmbH
Software Asset Manager Danish Defense IT Agency
Head of Procurement Danish Defense IT Agency
Manager Global Applications ACO Severin Ahlmann
License Manager Evonik Industries AG
IT Contract Manager Infineon Technologies AG
Leiter IT-Dienste Luzerner Kantonsspital
IT Service Manager STI Gustav Stabernack GmbH
Global License Specialist DHL Information Services (Europe) s.r.o.
License Specialist DHL Information Services (Europe) s.r.o.
Senior License Specialist DHL Information Services (Europe) s.r.o


Audience Profile

The Community


Geographical Split


Job function


industry split


  • "Brilliant information to take back to the netherlands and to use it."
    Bart van den Heijkant, Rabobank

  • "Great event managing to bring the European SAM community together in order to share, learn and develop for the future."
    Alex Jäger, Emerson Process Management

  • "Great opportunity to meet and learn!"
    Remco van der Veen, ING

  • "Informative and great networking"
    Dennis Gylden, Pandora A/S

  • "Interesting networking and perfect help for avoiding pain points."
    Philippe Stern, Tamedia AG

  • "Networking, tips and exchange experience"
    Paul Göttsche, DONG Energy A/S

  • "Refreshing view and perspectives on software asset management"
    Jaswant Kalay Reckitt, Benckiser

  • "Stay connected with my SAM peers and share experiences in a well organized way motivates to keep moving"
    Claudia Rollersbroich, NCI Agency

  • "Very good networking opportunity!"
    Johnny Westholm, Stora Enso

  • "Was good to see my colleagues again."
    Steven Wynants, Toyota Motor Europe