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CO-LOCATED EVENTS

Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

October 06 – 07, 2025 | Hotel Okura Amsterdam

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Strategic Software Asset Management – Navigating new technologies, licensing models & IT cost efficiency
As software adoption accelerates and DevOps demands greater agility, IT leaders face a complex challenge: How can organizations keep pace while maintaining control over costs, compliance, and continuity? Machine learning-driven solutions, cloud-based tools, and evolving license models are reshaping the landscape—making strategic software asset management more critical than ever.
Join 652+ SAM experts at SAMS, Europe’s largest SAM community event, to gain cutting-edge insights, refine your strategies, and explore innovative approaches to IT asset management. Connect with industry peers, master cost-efficient deployment models, and help shape the future of SAM. Don’t miss out—be part of the movement

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), philosopher and writer from Switzerland

HIGHLIGHTS

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    KEY TOPICS

    Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

    License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

    New Cloud Licensing Models: What are the latest developments in the subscription economy?

    SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

    Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

    SAM and IT Procurement: How to better align processes to optimize software spend?

    Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

    Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

    Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

    From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

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    PARTNERS!

    SAMS Europe is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS EU. Join our partners today!

    THE EVENT AT A GLANCE!

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    + attendees from all over Europe
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    + expert-led sessions over an intense 2.5-day program
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    + targeted one-on-one meetings
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    + companies driving Innovation

    WHAT OUR ATTENDEES SAY!

    EMERSON PROCESS MANAGEMENT
    ALEX JÄGER “Great event managing to bring the european sam community together in order to share, learn and develop for the future.”     CONAGRA BRANDS ERIC FASSE “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” ANDREW NEWEY “Excellent opportunity to meet like-minded colleagues and expand your knowledge.“ BRITISH AIRWAYS MATTHEW SCHAEFER The event was well organized with a fresh format for SAM Practitioners to participate freely. FLEXERA DENNIS GYLDEN “Informative and great networking!” PANDORA A/S
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    MULTI-TOUCHPOINT
    NETWORKING!

    Industry Case Studies

    Selected industry case studies provide insights into new strategic approaches, project planning, and operational execution. Learn from the most successful practices and leverage these real-world results for benchmarking against your competitors.

    5+ World Cafés Roundtables

    Engage in multiple themed discussion rounds with rotating topics, participants, and group dynamics.

    Pre-event Networking Sessions / Icebreaker

    Join moderated roundtables the evening before the first conference day. The Icebreaker offers the perfect opportunity to kick off the event in a relaxed and informal setting.

    Panel Discussions

    A moderated conversation where industry experts explore current and future topics from multiple perspectives.

    Say Hello! Networking

    As the name suggests, you'll have 3 minutes to meet fellow attendees and learn why they're here. Be sure to hHave your business cards ready!

    Individual One2Ones

    Schedule exclusive, pre-qualified one-on-one meetings with potential customers.

    Networking Dinner

    Unwind and enjoy great food and drinks in a relaxed atmosphere — the perfect way to conclude an exciting and eventful day.

    Challenge Your Peers

    Collaborate with colleagues and peers to discuss industry challenges and work together to develop tailored solutions with all participants.

    Solution Study

    Explore selected examples from our partners that showcase current trends, innovations, and practical implementation possibilities. Learn from their most successful projects and leverage their services and technologies to tackle your challenges.

    Live Streaming & Event Platform

    Make meaningful connections! Our digital platform uses intelligent matching to help participants discover the right people to meet.

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    we.LOVE
    AMSTERDAM

    Join us in Amsterdamand relax while doing business in our 5 Star Venue Hotel

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    ALL INCLUSIVE EVENT PASS

    € 3.249

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    PREMIUM EVENT PASS

    € 2.749

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    STANDARD EVENT PASS

    € 2.549

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