Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

October 05 – 07, 2025 | Hotel Okura, Amsterdam

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Strategic Software Asset Management – Between new technologies, license models, IT Service Continuity and cost reduction
The SAM community is faced with a myriad of challenges: While central IT has to adjust processes to the velocity of DevOps teams, software use is increasing. Adding to the complexity, software products based on machine learning and cloud tools are flooding business units and an increasing variety of IT services must be deployed quickly and cost efficiently. Yet, in times of financial and economic crisis, merely monitoring expenses is no longer sufficient.
At SAMS, you'll discover how Europe’s largest SAM community is addressing these challenges. Gain expert insights from your industry peers and explore successful, innovative SAM strategies. Don’t miss the chance to share your own experiences, level up your strategic asset management, and help shape the future of SAM. Join now!

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), philosopher and writer from Switzerland

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KEY TOPICS

Big vendors and beyond – which are best practices to keep good relationships with big and medium-sized publishers?

Profiting from license management automation – learning how a data-based decision-making process can benefit IT in your organization

How to benefit from internal team collaboration of key stakeholders? – Getting a deeper understanding to bringing together SAM, IT Service Management, and IT Security

Software portfolio centralization – how to reduce costs by consolidating your tech stack in the SAMS space?

How to master software and IT asset management from medium-sized companies to dynamic and complex organizations?

How to deal with license management tools and solutions for cloud services – Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)?

How to optimize IT assets on-site and in the cloud management technology?

How can we Increase internal cross-functional collaboration?

Which data discovery technologies provide better software lifecycle management and costs saving?

Which tools generate smooth system integration and license optimization?

How to succeed in the audit-proof license transfer of used software?

How to use enterprise SaaS Management platforms for improved tracking, controlling and benchmarking of SaaS applications?

How to advance reporting and analytics for data-driven planning and decision-making?

How to improve your understanding of new licensing models – on-premises, hybrid licenses, cloud subscriptions?

SAM and IT Procurement on a global scope – how to improve IT integration and setting up standardization processes?

Implementing Lean methodology – learn how to boost your SAM and IT vendor management processes to avoid IT Supply chain bottlenecks

How to polish up your audit strategies? – Hear strategies to improve your communication with software providers and how to benefit from audit clauses

How to raise your contract negotiation game? – Get insider tips on best contract negotiation strategies and improved software lifecycle management