Ainis Zaharāns is a dedicated professional working as a Software Asset Manager and subject matter expert at Microsoft, within the Volvo Group. His expertise spans various critical areas, including cost optimization, new demand management, licensing compliance, and internal governance. Ainis plays a pivotal role in facilitating essential activities such as contract renewal, acquisition and divestment support, reporting, and license and software inventory management. With a wealth of experience in licensing, data analysis, and cost management, Ainis excels in fostering collaboration with internal stakeholders and external partners and vendors. He honed his skills during his studies at Riga Technical University, specializing in Computer Engineering and Financial Engineering Mathematics. Over the past 10 years, Ainis has worked in various roles related to Software Asset Management and led multiple projects and contributed significantly to building a robust SAM practice.
The Pop in Your Job:
"As a Software Asset Manager, I find immense satisfaction in tackling complex challenges related to licensing. Navigating intricate scenarios to identify the most suitable licensing solutions is both intellectually stimulating and rewarding. Moreover, being at the forefront of introducing cutting-edge technologies is invigorating. Collaborating with stakeholders across different organizational levels further enriches my experience."
Case Study
Monday, October 06
03:05 pm - 03:30 pm
Live in Amsterdam
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The rise of marketplaces like Azure and AWS is transforming the way organizations purchase IT services, software, and cloud solutions. While these platforms offer unprecedented flexibility and the potential to maximize enterprise agreements, they also present challenges in visibility, control, and governance. This session will explore how marketplaces drive cloud provider revenue, impact purchasing processes, and require new strategies to balance risks and opportunities. Attendees will gain practical tips to manage marketplace purchases effectively, avoid overspending, and optimize their agreements for maximum value.
In this session you will learn:
5 | FinOps Café
Tuesday, October 07
10:50 am - 12:20 pm
Live in Amsterdam
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Fishbowl Discussion
Tuesday, October 07
03:10 pm - 03:40 pm
Live in Amsterdam
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As SAM rapidly evolves alongside emerging technologies, the real challenge is no longer just about managing licenses and defending against audits —but about staying ahead of change. From AI-driven automation to the centralization of SAM functions, shifting organizational models, and increasing cybersecurity demands, professionals need to rethink how SAM will function in the next 3–5 years. This discussion takes a forward-looking perspective on the future of SAM, examining which trends are here to stay, which challenges we need to anticipate, and how to build truly resilient, tech-enabled SAM strategies.