When he’s not busy creating innovative software lifecycle management solutions, he spends his time watching football, SIM Racing, ⅛ mile and ¼ mile racing, movies, listening to music and playing games. He’s not a fan of negative attitudes, so be nice!

The Pop in your Job:
The flexibility and the room to experiment. I get to find creative ways to solve real challenges as well as to plan and prepare for future challenges.

Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.