Frido Hamoen is the Head of Proposition Management at Lely, overseeing the ongoing development and expansion of the company's management systems and data product portfolio. He excels in maintaining a broad overview, analyzing situations with practical common sense, and ensuring alignment between products and processes to deliver optimal results.

Lely is an international family business in the agri sector, founded in 1948 by Cornelis and Arij van der Lely in Maassluis, the Netherlands. Lely offers innovative solutions and targeted services to dairy farmers. To this end, Lely provides solutions for almost all activities in the cowshed: from milking to cleaning and advise the smart organization of the dairy farm using management systems.