Helen is the Global Vice President of Marketing at Anglepoint, where she leads global marketing strategies to drive revenue growth, strengthen brand positioning, and enhance customer advocacy, engagement, and retention. She focuses on expanding market presence and fostering brand loyalty through strategic initiatives. Prior to Anglepoint, she held senior marketing leadership roles at White Cup, PROS, and Aniden Interactive, overseeing brand strategy, demand generation, and marketing operations.
The Pop in Your Job
In love with b2b tech marketing, I lead marketing and drive revenue. My success stems from my comfort with change, compassionate leadership, growth mindset and strong belief in customer centricity. I have 20+ years of experience in marketing, management and sales. Where there's a will, there's a way - and I've got a strong will. Let's go!
Panel Discussion
Monday, October 06
06:30 pm - 07:15 pm
Live in Amsterdam
Less Details
As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?
This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.