Joel leads the Optimisation & Governance services practice in EMEA & NA, responsible for all licensing & cloud related service delivery on client topics such as Procurement Advisory, SAM, License Optimisation & Cloud FinOps. He leads a team of over 90 highly skilled consultants who use their knowledge and expertise to help customers make effective procurement decisions, reduce costs, tackle inefficiency and plan strategically for their use of cloud and software applications aligned to their business goals. Joel has over 20 years of experience working in the fields of software licensing, cloud and software-as-a-service.