Since 2000, Johan West has had various sales and management positions at IT companies in The Netherlands over the years. As the current CEO of Crayon Benelux (a subsidiary of Crayon Group with 1.400 employees worldwide headquartered in Oslo), Johan and his team assist clients in their strive to derive maximum value from investments in IT at the lowest possible costs, advocating best practices & standards. Additionally, Johan supports organizations during license audits, contract negotiations and SAM maturity improvements as a principal consultant. He is also associated with the International Association of IT Asset Managers (IAITAM) as a trainer.

Crayon specialize in supporting customers across all industry sectors with complex local, regional and global IT estates. Crayon's mission is to help clients navigate a complex and at times hazardous technology landscape and to ensure they come out on top. Crayon are the global leader in IT and digital transformation services and the largest independent 'cloud economics' practice. As trusted technical advisors to many of the world's leading organizations and through their unique people, tools and systems Crayon helps to optimize their clients' ROI from complex technology investments.