Based in Amsterdam. Martin Canning is Group Vice President & General Manager of the IDC Metrics division. In this role he leads a global team responsible for delivering high-value outcomes to enterprise clients across all elements of IT Spend, Sourcing & Procurement and Benchmarking. The focus of the business is on helping clients develop and implement the strategies and structures they need to maximize the value they achieve from investments in IT.
Martin Canning has previously managed the Software & IT Services research business units for IDC in Europe and has also lead IDC’s Custom Solutions business unit in Europe.

International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecom., and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives. IDC’s Metrics business unit provides industry-leading advice and support across all elements of IT Sourcing, Benchmarking and Spend management. Services range from targeted price checks for HW & SW purchases, benchmarking of large and complex managed services engagements, design and development of IT sourcing strategy and full IT Spend analysis and optimization. IDC combines extensive experience supporting large, global enterprises in their IT sourcing and procurement activities with a foundation of industry-leading IT pricing and spend data that provides a foundation for reliable decision making.