Martin Tureniec is a seasoned expert in the field of ITAM, with a career spanning nearly two decades. His journey started as a procurement consultant for the Swedish National Police Board utilizing legacy solutions like the PC-Ware SAM System. He was one of the pioneering employees at Snow Software and co-founded their normalization service, SRS, which has become an integral part of the SAM ecosystem. Today, Martin serves as the Regional Vice President for the Nordic region at Xensam. With his vast experience and deep understanding of SAM, Martin is a sought-after voice in the industry and a welcome addition to SAMS Europe.