Phil Heap has been in the software industry as an ITAM professional for over 20 years and has helped countless organizations maintain and optimize their hardware and software assets. Through working closely with many clients who all faced very similar challenges, Phil used his experiences to lay down the foundation of the world class SAM-iQ program, Crayon's unique service delivery platform and Software Asset Management (SAM) best practice governance framework.

Crayon specialize in supporting customers across all industry sectors with complex local, regional and global IT estates. Crayon's mission is to help clients navigate a complex and at times hazardous technology landscape and to ensure they come out on top. Crayon are the global leader in IT and digital transformation services and the largest independent 'cloud economics' practice. As trusted technical advisors to many of the world's leading organizations and through their unique people, tools and systems Crayon helps to optimize their clients' ROI from complex technology investments.