Rick van Haaren is an IT minded manager with a background in IT asset management, IT Procurement and Contract Management with almost 25 years of professional experience. Prior to his current role as Product Owner Vendor Management at Alliander, he worked in different positions, among other companies at Nederlandse Spoorwegen and ING.
The Pop in Your Job:
“Hands-on and fact based with an eye for detail and complexity. Next to that I am an people minded manager who puts anybody in the driver seat based on knowledge and capabilities. I will stretch my team to the maximum and make way in order to develop the SAM team as a trusted advisor on every management level within the company. I always want to see the bigger picture on environments, projects, infrastructure and organizations. Try to see the whole picture before doing anything is what helps my team and me to develop our SAM strategies.”
Icebreaker Round Table 1
Sunday, October 05
08:00 pm - 10:00 pm
Live in Amsterdam
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Challenge Your Peers Round Table 5
Monday, October 06
04:30 pm - 05:30 pm
Live in Amsterdam
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Panel Discussion
Monday, October 06
06:30 pm - 07:15 pm
Live in Amsterdam
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As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?
This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.