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Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

October 05 – 07, 2025 | Hotel Okura Amsterdam

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Strategic Software Asset Management – Between new technologies, license models, IT Service Continuity and cost reduction
The SAM community is faced with a myriad of challenges: While central IT has to adjust processes to the velocity of DevOps teams, software use is increasing. Adding to the complexity, software products based on machine learning and cloud tools are flooding business units and an increasing variety of IT services must be deployed quickly and cost efficiently. Yet, in times of financial and economic crisis, merely monitoring expenses is no longer sufficient.
At SAMS, you'll discover how Europe’s largest SAM community is addressing these challenges. Gain expert insights from your industry peers and explore successful, innovative SAM strategies. Don’t miss the chance to share your own experiences, level up your strategic asset management, and help shape the future of SAM. Join now!

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), philosopher and writer from Switzerland

SPEAKER HIGHLIGHTS

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KEY TOPICS

Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

New Cloud Licensing Models: What are the latest developments in the subscription economy?

SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

SAM and IT Procurement: How to better align processes to optimize software spend?

Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

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SAMS Europe is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS EU. Join our partners today!

THE EVENT AT A GLANCE!

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SAM & IT PROCUREMENT SPECIALISTS
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WHAT OUR ATTENDEES SAY!

Testi 1 EMERSON PROCESS MANAGEMENT
ALEX JÄGER “Great event managing to bring the european sam community together in order to share, learn and develop for the future.” Testi 2 CONAGRA BRANDS ERIC FASSE “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” Testi 3 ANDREW NEWEY “Excellent opportunity to meet like-minded colleagues and expand your knowledge.“ BRITISH AIRWAYS Testi 4 MATTHEW SCHAEFER The event was well organized with a fresh format for SAM Practitioners to participate freely. FLEXERA Testi 5 DENNIS GYLDEN “Informative and great networking!” PANDORA A/S
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€ 3.249

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€ 2.749

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€ 2.549

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